Scott's Menu

The Scott Einbinder Experience

Scott Einbinder is a veteran of both the real estate and mortgage industries.He began his career at an early age, joining a very popular Century 21 Brokerage with over 800 associates and Scott quickly rose to be one of the firms' top sales performers. Scott subsequently and successfully opened his own mortgage company. Having formed partnerships with renowned mortgage leaders such as Barry Habib, Scott has honed his ability to be a highly regarded motivational, engaging and successful trainer in the real estate and mortgage industries.

Scott Einbinder has created a brand of providing progressive real estate solutions for realtors and other sources of business. The content of the presentations is effective and used by many of the nation’s top producers. 

Sample any one of Scott's presentations below and schedule your next event with your FM Loan Originator. 

 
Basic Knowledge and Forms Hide Description
This class covers an overview of the real estate business to provide the student with a clear understanding of general expectations and processes. We will also explore all the required forms that are to be completed from contracts, listing agreements, agency disclosures, and compliance items.
 
Basic Knowledge and Forms Hide Description
This class covers an overview of the real estate business to provide the student with a clear understanding of general expectations and processes. We will also explore all the required forms that are to be completed from contracts, listing agreements, agency disclosures, and compliance items.
 
Transaction Management Hide Description
In this class we cover all aspects of managing a transaction from offer to closing. We present a step by step flow chart of each element of responsibility of the agent as well as the expectations of all other parties including the attorney, inspectors, title and mortgage companies.
 
Understanding the Seller Side Hide Description
We will explain the seller's needs and wants and learn how to identify the key levels of motivation. Students will learn critical questions and preliminary work needed before going to the listing appointment. This will also play an important role in identifying sellers in the everyday prospecting.
 
Understanding the Buyer Side Hide Description
You will understand the buyer's needs and wants and learn how to identify the key levels of motivation. Students will learn critical motivation questions and preliminary work to do before going on the listing appointment. This will also play and important role in identifying buyers in the everyday prospecting.
 
Contract Negotiations Hide Description
We will explain all aspects of the real estate negotiating process. We will review effective and strategic approaches to get the transaction to proceed as well as solutions to overcome contractual obstacles.
 
Unique Prospecting for Listings Hide Description
This class will cover a variety of techniques to prospect for listings. These approaches will cover both conventional and unconventional methods to gain listings. This includes but is not limited to calling, mailings, internet strategies and outdoor proactive prospecting.
 
Understanding Seller Concessions Hide Description
Often the most misunderstood tool is the use of the seller's concession. We will explain how to calculate it and how to use it in the delivery to both sellers and buyers. You will be able to create value resulting in transaction success with the understanding of this important sales tool.
 
Risk Reduction Protocol Hide Description
This class will teach you how to implement and coordinate the use of a strategy to obtain a home inspection, title search, appraisal and other risk reducing services within 72 hours of obtaining a listing for a seller This is a value added service platform that insures a high degree of transaction success.
 
How to Sell Commission and Overcoming Objections Hide Description
This class will cover a specific strategy to earn higher commissions per unit. It will review a methodical approach to earn a premium commission as well as techniques to overcome all the objections a seller might have. This can apply to other business models so the student knows how to sell against all competitors.
 
Use of Video Communication Hide Description
Ready, Set, Action! This class will teach students the effective form of video communication. This applies not only to the listing but how to use video with respect to prospecting for sellers and buyers. The student will be proficient in providing video communication in a low cost and effective manner.
 
Marketing the Listing with Merchandising in Addition to Advertising Hide Description
This class will show the student both traditional and unique ways to market the listing. This will be a review of a step by step approach as well as all the outlets that exist to review with the seller, providing a value package as part of the listing. How to write effective copy will also be reviewed.
 
Overcome a Sellers Objection to your Price Recommendation Hide Description
Learn new and effective ways to overcome a sellers challenge to your price recommendation. Agents will gain a new sense of confidence when conveying their most important part of the listing conversation.
 
How to Overcome a Difficult Home Seller Hide Description
Agents often get intimidated by certain home sellers. This class will share how to identify a seller who will present real challenges both at the listing appointment and after. Learn how to diffuse the seller and get them to think from a new perspective.
 
How to Determine Your Prospects Motivation to Take Action Hide Description
Time is a most valuable asset for both the agent and the client. Learn how to determine if you have a real client or one that might be wasting your time. You will learn how to determine prospect's motivation level and subsequently invest your time into opportunities that will result in a commission.
 
How to Run your Business Like a Business Hide Description
Although agents are self-employed most do not run their business like a business. Agents will learn how to create and establish budgets, how to allocate cash and how to reconcile the Return of Investment of their activities.
 
How to Prepare for a Professional Day Hide Description
Productivity and efficiency is an agent's most important assets. This class will share how to plan and execute an intelligent day. Each day can be either costly or profitable depending on the activities selected. Agents will have a clear and structured day, week, month and year.
 
How to Create the Right Expectation for your Prospects Hide Description
Real estate is a business that carries frustration for agents and consumers. Often, the success of a relationship and a transaction is determined from day one. Agents will learn how to set the right expectation for both buyers and sellers. When turbulence may arise in a relationship or transaction the outcome will protect your reputation and credibility.
 
Unique Prospecting for Buyers Hide Description
This class reviews a variety of techniques to successfully prospect for buyers. These approaches will cover both conventional and unconventional methods to locate buyers. This includes but is not limited to calling, mailings, internet strategies and outdoor proactive prospecting. This class will set the platform for turning these buyer prospects into buyer listings.
 
Prospecting for Short Sales & Distressed Properties Hide Description
This class is a detailed review of how to identify short sale listings and/or sellers who are in financial distress. This class will provide the student with all the information required to identify these leads and convey them to their real estate partners.
 
How To Deliver A Great Listing Presentation Hide Description
We will teach all elements of the listing presentation to be made to the seller. This will include all types of properties from single family to multifamily. This will include an overview of all the various objections, proper delivery of the value message and a detailed overview on how to price a listing.
 
Exclusive Buyer Agency Hide Description
This class is a review of a buyer presentation. Agents will be taught the effective approach to create an Exclusive Buyer Agency relationship whereby the buyer and agent are in contract for a specific period of time. All objections will be discussed and taught how to overcome them. The agent will always have the option to work in a non-exclusive capacity as well.
 
Understanding Closing Costs Hide Description
This class will cover the new Loan Estimate and Closing Disclosure. This class will review the specific closing cost issues and specifically the costs associated for a transaction. You will know the new critical rules of TRID.